Sunday, November 6, 2011

Bit by Bit, Work Exchange Site Aims to Get Jobs Done - Business

Philip Rosedale was trying to change the nature of the play in Second Life, virtual world of colorful online avatars, which received much attention a few years ago.

Now he wants to change the nature of the work.

Although Second Life is still around, it never lived up to the hype. But Mr. Rosedale, 43, is back with a new company called Coffee and Power, where people buy and sell most any kind of task, such as making Halloween costumes, or writing sophisticated software.

To prove the fact of work could serve as a replacement, Mr. Rosedale built the software for his new company by hiring programmers from around the world and sharing of work into about 1,600 individual tasks, from setting up databases, fixing bugs.

"We think it is a new model of how the software written," he said. "It worked so well that we decided to extend it to all kinds of work."

Coffee and Power is a retail space bland part of San Francisco's Market Street, where people can calculate and offer to do work or to hire people to work. They may even begin in one spot. Mr. Rosedale is upstairs, as well as a handful of full-time employees.

In a recent day, the public space of three groups of people take advantage of man, and a portable fuel behind the name of the company. Groups worked on software projects, business planning and educational programs.

Such as Second Life, a business is a virtual currency to buy, sell, or tasks, giving as a gift. Coffee and Power takes 15 percent of the payment by transferring the money back into real dollars.

The site has been operating since spring to little fanfare. It attracted less than 700 transactions, but is now starting to actively acquire buyers and sellers.

"About 25 percent of our sites have needs, and the remainder is served," Mr. Rosedale said. "We need about 10,000 jobs before we know what the final balance."

Other online services are the same thoughts - Task Rabbit, Freelancer.com Mechanical Turk and Amazon, among. One of the striking things for these services are, how affordable is to get something done.

Translation Services Coffee and Power currently sell for € 10 jobs, and the bike messenger can be had for $ 15. Much of the time, people are already in these professions, and are looking to make a few extra dollars side.

In addition, place downward pressure on what people may be charged by the low prices also raise questions about the quality of services. This is one reason that Mr. Rosedale is publicity, that he used cheap labor to build your own site.

He paid about $ 200,000 to build a Coffee and Power, he said, using an earlier version of a service called Work List. Each step in the development site is shown, including the number of people have paid for their work. Australia, working as Lithium has earned $ 46,523 since January, for example.

Another test for the project, called Hudat, is an iPhone application that converts photos on Facebook and LinkedIn friends online FlashCards. The idea is that a person can check the photos before the party involved. It cost $ 2.600 to build, a fraction of this kind of work would normally pay for, and was built in two weeks. The process is open for all to see.

"We are working in full transparency," Mr. Rosedale said. "If you do not want others to see what you've worked for, this is not for you."

Second Life, its heyday, considered to be similar to the promise. Although it became famous for the sexual chatter, it has attracted over the years, the Reuters news agency, now defunct, as well as stores in several companies such as American Apparel and Starwood Hotels. Cisco Systems has also held meetings there. Second Life is still there, but it is much quieter now offers a virtual currency, meetings, and other digital services in real estate.

Although he is still chairman of Linden Lab, the company that created Second Life, Mr. Rosedale says that the project in the past tense.

"The problem with creating an immersive 3-D experience is that it is just too involved, so it is difficult to get people to participate," he said. "Smart people in rural areas, the disabled, people are looking for companionship, they love it. But you have to be very motivated to learn and to use it."

Mr. Rosedale, which raised approximately $ 1,000,000 of coffee and the Power of investors including Jeff Bezos, Catamount Ventures and Greylock Partners, sees the trend of breaking the work into smaller pieces - both software and physical tasks - such as who will continue to get traction.

"I would prefer to hire a child in Brazil who is starving for work on a project to hire a Stanford graduate," he said.

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